The FREEDOM billboard was installed during the war with Iraq.
MAPS & DIRECTIONS
SPONSORED BY WHITE BOX
A BILLBOARD IN NEW JERSEY NEAR THE HOLLAND TUNNEL
TO BE EXHIBITED BY ARTIST JIM COSTANZO
FEBRUARY 26 THROUGH MARCH 23, 2003
Jersey City, NJ - Artist Jim Costanzo will unveil a billboard mounted outside the Holland Tunnel from February 24 through
March 23, 2003, in conjunction with White Box, a New York City non-profit gallery. The 10 x 22 foot work, FREEDOM uses images
that have been photographed from television footage of the war in Afghanistan.
The billboardıs text is designed to be seen at a distance with the meaning shifting as the viewer draws closer to the
billboard. The viewer first encounters the word FREEDOM and upon approaching the billboard, additional text becomes
F R E E D O M
1 Iraqi = 1 American = 1 Afghan
1 Israeli = 1 Palestinian
1 Muslim = 1 Christian = 1 Jew
1 World = 1 People
"The billboard is an attempt to engage the public in a discussion about human rights and the basic principles upon which
this country was founded," notes Costanzo. "Historically the U.S. has been divided over who is entitled to 'unalienable
rights.' Because of the governmentıs response to recent events both at home and abroad, it seems clear that those who
hold true to the best of this country's original ideals must be heard."
FREEDOM is the first in a series of three billboards to be created by Costanzo, who envisions additional billboards entitled
PEACE and JUSTICE placed throughout the metropolitan area and nationally.
Jim Costanzo is a New York-based artist who has shown his work in the U.S. and in Europe. He is a founding member of
REPOhistory, an artist collective that makes site-specific public artworks based on issues of race, gender, class and sexuality.
Last fall Costanzo created a multimedia installation titled datamap_2001.2 that dealt with the social and political climate of
the last two years and was shown at the Annex, New York, which is affiliated with White Box. He teaches at Pratt Institute,
Parsons School of Design and the International Center of Photography.
WHITE BOX 525 West 25 Street, New York, NY 10001
COMMENTS -- SUGGESTIONS -- TAX DEDUCTIBLE DONATIONS
BILLBOARDS IN YOUR CITY?